Have you ever been on Pinterest and seen pins that look different from the rest? You know the ones I’m talking about. The ones that display a post’s title in bold beneath the pin along with a favicon and text that says where the post is from. Ever wonder how you can have pins from your site displayed like that? Here’s how to enable Rich Pins for your site.
What are Rich Pins?
Rich Pins are Pinterest pins that display additional information along with the pin.There are 6 types of Rich Pins available: app, place, article, product, recipe, and movie. The extra information displayed on the pin depends on the type of Rich Pin. For example, a recipe Rich Pin will include ingredients and cooking time, while a product Rich Pin includes pricing and where to buy.
Why should I enable Rich Pins?
The real question is why wouldn’t you? A standard pin only displays the image and a user created description. Because the description can be edited by the person pinning your content, there’s no guarantee that the description will be accurate or helpful. Enabling Rich Pins ensures that each pin from your site contains valuable information, even if a fellow pinner enters their own notes in the description box. And that valuable information is what will entice people to click on a pin and visit your site.
How do I enable Rich Pins for a WordPress site?
To enable rich pins on a WordPress site, first you’ll need to install and activate the Yoast SEO plugin. Then from your WordPress dashboard navigate to SEO > Social. Then click on the Facebook tab. Check the box labeled add open graph meta data and save changes.
Now visit the Rich Pins Validator. At the bottom of the page there is a text box where you’ll need to enter the URL of any of your blog posts. It doesn’t matter which one. Click validate.
A message will pop up telling you that your pin has been validated. Click apply now. Then your site’s domain and HTML tags will pop up. Click apply now again.
That’s it! Now you wait. You’ll be notified via email when your Rich Pins are enabled. The Pinterest site states it could take up to a week, but when I did it, the approval process only took 5 minutes.
Note: Now when you publish a blog post, it’s important to add a description to the meta description box under the Yoast SEO settings of each post. This description is what’s displayed beneath each of your Rich Pins.
How do I enable Rich Pins for a Squarespace site?
That’s a trick question! If you use Squarespace, Pinterest Rich Pins are enabled by default. You don’t need to do anything. Lucky you!